Creative
production
leadership
from
ideas to
completion.
I help organizations navigate the space between strategy and execution - translating business objectives into creative productions that deliver measurable impact.
Plan | Produce | Deliver
YOUR GO TO B2B CREATIVE PRODUCER
I work in the sweet spot of strategy, brand and behavioural insights helping organizations navigate the space between strategy and execution - translating business objectives into creative productions that deliver measurable impact.
I lead projects from brief to delivery - aligning stakeholders, creative teams, and production partners to create work that gets made and generates results.
The Ideas Junkies way
Let's turn B2B into
human-to-human
(Remember, people buy
from people they like).
I’m a B2B creative production specialist with more than 30 years of international experience, driven by one simple belief: business communication should still feel human.
For too long, the best creative thinking has been reserved for B2C, while B2B marketing has accepted predictable, forgettable communication. I see it differently. B2B is where creativity can influence decisions, change perceptions, and deliver measurable business impact.
If you’re looking for a strategic minded, creative producer, who' more than comfortable working at an executive level, managing complex matrix systems and believes that perfectly executed big ideas should connect people to brands, products, and services, let’s talk.
Plan | Produce | Deliver
I'm a Creative Producer with a background in strategy, content, and digital experiences. I thrive at the intersection of creativity and execution - bringing together stakeholders, specialists, and production partners to deliver high-quality work in complex environments. Whether developing campaigns, digital platforms, branded content, or internal communications, I focus on creating alignment, maintaining momentum, and ensuring ideas become reality. Based in the Netherlands I’ve helped deliver award-winning campaigns for some of the world’s most recognisable brands through leading agencies and direct client partnerships. Having lived and worked in five countries, I now support in-house teams, agencies, and clients as an independent creative producer, working remotely, embedded within teams, or on a project basis. Alongside my own experience, I work with a trusted network of specialist collaborators, suppliers and production partners, I give clients flexible access to the right expertise at the right time. I'm available to work on projects short term and long term. Working in-house as part of a team, or independently, remotely or hybrid. I'll focus on solving your complex production challenges, taking your marketing and communications strategy, and then handle the production and roll out. Strategy | Creativity | Production
EXTENSIVE EXPERIENCE
ACROSS MULTIPLE INDUSTRIES
HEALTH
SERVICES
I have enjoyed working in the healthcare sector, for many globally recognised brands - working on branding, marketing communications, and campaign development for both B2B and B2C audiences. My focus is on turning complex healthcare services, products, and innovations into clear, human, and impactful messaging. I combine strategic thinking with creative execution to build trust, strengthen brand positioning, and support meaningful engagement in a highly regulated and fast-evolving industry.
INDUSTRY AND MANUFACTURING
I have unique local and international experience working across industrial sectors, supporting branding, marketing communications, and campaign development for complex B2B environments. My work helps translate technical products and services into clear, compelling narratives that engage audiences and drive business growth. I focus on combining strategic insight with creative execution to build strong brand positioning, improve market perception, and deliver measurable impact in highly competitive and often global industrial markets.a sense of connection and trust.
AUTOMOTIVE
AND MOBILITY
I have global experience in the automotive industry, working across branding, marketing communications, and campaign development for leading brands and agencies. My work spans both B2B and B2C environments, helping shape how automotive products, services, and mobility solutions are positioned and experienced. I focus on combining strategic thinking with creative execution to build strong brand narratives, drive engagement, and deliver measurable business impact in a highly competitive global market.
RETAIL AND CONSUMER
I have extensive experience in the retail and consumer (FMCG) sector, working on branding, marketing communications, and campaign development for fast-moving digital and product-driven businesses and brands. I focus on translating complex retail challenges into clear, relevant, and engaging narratives that resonate with both B2B and B2C audiences. By combining strategic thinking with creative execution, I help brands position themselves effectively, drive adoption, and stand out in a highly competitive global market.
BANKING
AND FINANCE
I have worked within banking and financial services institutions, delivering branding, marketing communications, and campaign work across B2B and B2C audiences. I specialise in simplifying complex financial products and services into clear, credible, and engaging brand narratives. By combining strategic insight with strong creative execution, I help financial brands build trust, strengthen positioning, and communicate effectively in a highly competitive and regulated environment.
TECHNOLOGY
AND DIGITAL
I have partnered with technology and digital organisations to handle the production of branding, marketing communications, and campaigns that connect innovation with commercial impact. My expertise lies in producing complex technical campaigns and solutions, delivering clear, differentiated, and compelling narratives that engage customers, stakeholders, and decision-makers. Through a combination of managing stakeholders, teams, timelines, working within complex matrix structures and delivering creative excellence, I strive to deliver work that generates positive results.
Matthew Phillips
Producing creative work in complex environments.
If you stand for nothing, you'll fall for anything. That's why I believe in producing the best creative work, based on solid strategic foundations to create solutions that will last.
Strategy
Every great idea starts with a solid strategy. And when we truly understand the challenge, the market landscape, the opportunities and the real world threats we can start to develop a direction that will enable you to stand out, and generate measurable results.
Creativity
Producing a winning idea from a solid strategic starting point is the foundations of future success. Producing the creative solutions, to exceptional levels of quality, managing stakeholders and being true to the brand, will always lead to better results.
If you recognise these brands, you may have seen my work
Happy clients,
better results
We’ve made an impact we didn’t believe was possible.
Carin | Director - Customer Chemistry
BASF Nunhems
I trusted Matt with our brand and he simply delivered. Galvano is fit for the next 100 years now.
Bert | Director Marketing
Galvano
Matt is an integral part of our organization.
Stuart | Managing Director
WEIR